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Diversity Empowers Marketing: Consumer Goods

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

African American: "P&G's Marc Pritchard: 'We are reinventing the agency models to get the best creativity'"

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Baton Rouge's Weekly African American source The Drum reports:

P&G chief marketing officer Marc Pritchard says the company's new dedicated agency – which will break ground by bringing talent from competing holding groups together under one roof – will improve not just the company's bottom line but also its creative output. The 'People First' agency will operate from P&G’s New York office, led by Andrea Diquez, chief executive of Publicis Groupe's Saatchi & Saatchi. It will combine Publicis talent with that of WPP and Omnicom to work on P&G's North American fabric care brands including Ariel, Tide and Gain. Speaking to The Drum in the wake of the shock announcement, Pritchard reveals how the model came to be – and how he anticipates it will function. "What we are now doing is reinventing the agency models so we can get the absolute best creativity and do it in a way that will grow our brands and the business of our agencies as well," he says. "We see this as a joint value creation opportunity." (10/04/2018)

Chinese: "Facebook and Instagram outlined the steps they have taken to prevent drug sales"

New York's Chinese web source World Journal reports:

There are a lot of hashtags relating to painkillers, opioids and addiction, among others. Thousands of pictures show people being addicted to these drugs, showing off their party life, etc. Users can find drugheads and their posts easily - this is Instagram's algorithm for ads. Next to these ads, there are posts from brands including Target, Chase, P&G, et cetera. (27/09/2018)

African American: "P&G – not the first brand to attempt WTF trademarking"

The Drum a weekly African American source from Baton Rouge reports:

Procter & Gamble’s attempt to connect with a millennial audience by trademarking acronyms such as WTF, LOL and NBD has raised eyebrows, but the practice of laying brand claim to everyday slang is not as unusual as it may seem. P&G has filed to trademark LOL (laugh out loud), WTF (what the fuck), NBD (no big deal) and FML (fuck my life). Initially reported in AdAge, the news has drawn the attention of global outlets such as the BBC and Bloomberg, which have questioned if owning such colloquialisms will really entice a younger customer base. David Born, director of entertainment licensing firm Born Licensing, agrees that P&G’s interest in the acronyms is driven by a millennial targeting strategy that a number of brands are actively undertaking. "This also appears to be the reason why we are seeing emojis almost everywhere we turn, whether on products or in advertising,” he said. “We recently worked with Just Eat who licensed emojis as part of their Real Reviews campaign, and have a number of other advertisers that have shown interest in using emojis as a way to communicate with their target audience." (24/08/2018)
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Diversity Empowers Marketing: Entertainment Industry

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

Spanish: "Walt Disney donates $ 1 million to help those affected by Hurricane Michael"

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Orlando's Spanish source Noticias Ya reports: 

The Walt Disney company is contributing $ 1 million to help in the restoration efforts in the Gulf Coast region of Florida and other areas affected by Hurricane Michael. The donation will support disaster response and recovery efforts through the Florida Disaster Fund administered by the Florida Volunteer Foundation. "Families and communities affected by this devastating hurricane need our help as they begin to rebuild," said Robert A. Iger, President and CEO of The Walt Disney Company. In addition to the Disney donation, the contributions of Disney employees to eligible aid and recovery organizations will be matched dollar-for-dollar by Disney employees: a program of the Walt Disney Company Foundation. Disney works continuously with numerous nonprofit organizations in emergency preparedness efforts, including sharing information to save lives with families before and during emergencies, having supplies ready to respond to natural disasters and providing resources to activate large-scale responses in the event of a disaster. (05/10/2018)

Chinese: "Disneyland plans to get rid of benches"

Chinese source World Journal in New York reports:

Disneyland California said in its latest statement that, due to the large number of visitors per day, they plan to get rid of benches to address the problem of overcrowding. The move received a lot of criticism from visitors. Twitter user @BenPaddon tweeted: "I love Disneyland, but thanks to the bench removal I can no longer attend without also renting a wheelchair or scooter. So this means I just won't be going." (29/09/2018)

Russian: "Walt Disney World tickets will now be priced differently"

New York's Russian source, America RU, reports:

Representatives of the Walt Disney World Resorts in Florida unveiled on Monday a new rate plan, according to which the admission to the park may fluctuate depending on the time of day and season. Starting on October 16, the price of a one-day ticket to the amusement park will vary from $109 to $129. Representatives of Walt Disney World said that the new price will be based on demand - it will be highest during peak times of the day and during the holiday season. These changes are designed to simplify the booking process, give guests more opportunities to purchase tickets to the park and help them plan their vacation, informed a Disney park press release. Those who want to buy tickets will also get access to an interactive online calendar that shows the price level depending on the date. (25/09/2018)

South Asian: "Netflix stock tops Disney in market value for first time"

South Asian source in Houston, The Jago Times reports:

Netflix’s stock market value ballooned to a record $153 billion on Thursday and eclipsed Walt Disney Co for the first time, making it the world’s most valuable entertainment company, following a monumental shift by viewers away from cinemas and cable television. Lifted by a blitz of original programs and 125 million global subscribers, some of whom have given up cable television packages, Netflix’s stock has surged 80 percent so far in 2018, more than any other company in the S&P 500. Since Netflix’s initial public offer in 2002, when it was a mail-order DVD service, its shares have surged nearly 33,000 percent. It has also become a must-own stock for Wall Street investors, alongside Apple, Amazon.com, Alphabet, and Facebook. Netflix’s stock was up 2.3 percent on Thursday, at $352.90, in line with the median price target of analysts covering the Los Gatos, California company, according to Thomson Reuters data. The most optimistic analyst price target would put Netflix’s stock market value at $182 billion.
(25/05/2018)
MIREMS' Guide to How Diversity Empowers Marketing
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Diversity Empowers Marketing: Department Stores

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

Spanish: "Walmart vs. Amazon: Which one has the best prices on products for your home?"

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An opinion piece in Spanish source from New York El Diario says:

To be honest, we always face the dilemma of where to buy our home appliances and look at the same product in different places to find the cheapest price for what we need. The article lists ten common items for the home found at Walmart and on Amazon. Most products have similar price levels at both places, but where there is a difference, Walmart is usually cheaper. At Amazon, customers can get free shipping within two days by becoming Amazon Prime members, while Walmart has free two-day shipping on purchases over $35. At Walmart, customers can also shop online and pick the product up at the store the same day. A high-definition TV screen was significantly cheaper at Walmart. A deep fryer, Rubbermaid containers and a Roomba robot vaccum had the same prices. A sofa bed was slightly cheaper at Walmart.
(16/08/2018)

Russian: "Tariff war with China: how does it threaten the average consumer? Walmart on the battlefield"

Russian source from New York, V Novom Svete reports: 

On Monday, September 24, the next round of sanctions against China entered into force. It introduced additional tariffs on Chinese exports worth $200 billion. Walmart, America’s largest retailer, openly addressed President Donald Trump’s administration, expressing concern about the consequences of the so-called “tariff war” with China. The company said that the new duties will affect the prices for goods, taxes and, ultimately, the overall development of the trading network. Walmart's “tariff list” was based on the original list of the Office of the US Trade Representative, published in July of this year. It listed over 6,000 items of Chinese-made goods for which tariffs are supposed to be raised. On June 15, Donald Trump announced the introduction of 25 percent trade duties on Chinese goods. According to the president, this measure was taken “in the light of China’s theft of intellectual property and technology, as well as other unfair trade practices.” A letter from the Walmart corporation did not achieve its goals - on the contrary, the list of goods for which they raised tariffs only increased from $50 to $200 billion. However, for the first time, such a large trading company came out openly against raising tariffs. “As the largest retailer in the United States and a major buyer of US-manufactured goods, we are very concerned about the implications of these tariffs for our business, our customers, our suppliers, and the US economy as a whole. This round of sanctions could affect a significant amount of general consumer goods that are not easy to replace,” stated Walmart. Walmart has published a list of products for which higher duties have been announced and for which, accordingly, prices will rise. (28/09/2018)

African American: "Home Depot volunteers renovate home for local veteran"

Orlando, Florida's African American source the Orlando Advocate reports:

On Saturday, Oct. 20, The Home Depot Foundation partnered with Code H.O.R.S.E. to transform the home of Russell Wilfong, a three-year U.S. Air Force veteran who served in Vietnam. Wilfong is recovering from a recent surgery, and is in need of assistance with various repairs to improve his home’s accessibility. Volunteers replaced floors, repainted rooms and updated the bathroom vanity to ensure Wilfong’s home is safe and accessible for the veteran and his daughter, who lives with him. More than 10 members of Team Depot, The Home Depot’s associate-led volunteer force, completed the work on their day off. This project in Yalaha, Fla. was part of The Home Depot’s eighth annual Celebration of Service campaign to improve the homes and lives of U.S. military veterans and their families. Since 2011, The Home Depot Foundation has transformed more than 40,000 homes and facilities for veterans across the country. Giving back to veterans is personal to The Home Depot, as more than 35,000 of the company’s associates have served in the military. (23/10/2018)

Russian: "Socially oriented businesses"

New York's Russian V Novom Svete reports:

Dozens of leading US companies intend to make it easier for their employees to participate in the upcoming November 6 elections. Many companies have cooperated to open a website called “Time to Vote”. No production meetings have been scheduled for this Tuesday, workers will be paid for the time they need to go to the polls, and those wishing to vote on absentee ballots will receive instructions on how to do this. Among the 140 companies participating in the initiative are Walmart, Levi Strauss, Dick's Sporting Goods, Lyft and PayPal. A total of 44% of US companies will give employees time to get their civic right. “The Americans fought and died for the right to vote, so how can we, business leaders, not help to make this right come true?” wrote Chip Berg, President and General Manager of Levi Strauss. (25/10/2018)

Italian: "American prison strike did not lead to tangible improvements"

Italian source La Voce di New York reports:

Working in prison is considered a privilege for inmates, as it gives them the possibility to learn a trade they may be able to use when they get out, but the very low pay is an issue that reminds us of the historical exploitation that benefitted the status quo. As part of the strike, a social media campaign was organized, as well as a promotional video, rallies, phone calls to prisons and detention centers, as well as protest letters to companies that notoriously benefit from low paid prison labor to sell their products, such as Walmart, Starbucks, Victoria Secret, AT&T and others. (20/10/2018)

South Asian: "Walmart trims profit forecast as it touts investment push"

South Asian source in Los Angeles Siliconeer reports:

Walmart trimmed its full-year earnings forecast on Tuesday following the major acquisition of India’s online retailer Flipkart and vowed to plow ahead with more investment in the battle for retail market share with Amazon. Walmart, which completed its $16 billion acquisition of a 77 percent stake in Flipkart in August, projected that comparable sales growth at US stores next year — fiscal 2020 — would be 2.5 percent to 3.0 percent. Walmart, which also signaled that sales growth at US stores could slow modestly next year, said heavy investment was needed to meet customer expectations in a fast-changing retail environment. Investors appeared to buy that view, bidding shares higher after early weakness. “A business that won’t invest won’t last,” Walmart Chief Financial Officer Brett Biggs said during a presentation for investors and analysts. “The payoff from past investments is paying for new investments.” Chief Executive Doug McMillon said the company hoped to return to the robust profit margins of the past but added that investment was needed to position Walmart for the longer term. He said opportunities could come up unexpectedly and that he was open to more deals. “If something came up in China, even with what’s going on politically, we would consider it,” he said, alluding to the US-China trade conflict that has led to tariffs. (16/10/2018)

African American: "Black-owned bottled water brand makes history as the first to be sold at Walmart"

Dallas' African American Dallas Weekly reports:

F
or the first time in history, Walmart is selling a Black-owned bottled water brand on its shelves. It's called Live Alkaline Water, and it is 100% natural alkaline water that is bottled at the source from a natural underground spring, an aquifer, and a mineral rock bed that lies 800 feet below the ground. The company is based in Jacksonville, Florida, but the water comes from a family-owned spring in North Carolina that has been passed down for generations. The quality and high PH balance of the water has been tested and certified by the state of North Carolina, as well as the University of North Carolina in Greensboro. Dr. Creer told First Coast News, "I called... many Walmarts, and finally we got a hold of one who allowed us to do a presentation." Soon after, they presented their business plan to a local Walmart... and to their surprise, the regional manager was there and decided to give them a chance. And they had every right to be excited because not only did they become the first Black-owned bottled water brand to be sold by Walmart, but their product sold out within just one month! Walmart has since reordered, and plans to continue selling their water and possibly adding the product to more stores across the country. (09/07/2018)

Chinese: "Walmart cuts 2019 earnings outlook"

New York's Chinese source World Journal reports:

Walmart cut its 2019 earnings outlook, citing the Flipkart acquisition. Walmart cut its earnings outlook on Tuesday, as it had previously warned it would do, citing the impact of its acquisition of Indian e-commerce company Flipkart. The company also said e-commerce growth will be less robust next fiscal year, as it's still fighting to win more shoppers online. (17/10/2018)
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Diversity Empowers Marketing: Banking and Finance

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

Russian: "Big cuts"

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San Fransisco's Russian source Kstati reports:
Wells Fargo, the third largest bank in the United States, headquartered in San Francisco, will lay off 26,000 employees over the next three years, or about 10% of employees. This was stated by the Chief Executive Officer of Wells Fargo, Tim Sloan. Currently, the bank employs about 265,000 people. The cuts will affect employees from a variety of Bank branches. Since 2015, Wells Fargo has been shaken by a number of serious scandals. Bank employees opened millions of fake bank accounts for customers to get good premiums. In addition, Wells Fargo was implicated in imposing car insurance on customers, although they did not need it.
(14/10/2018)

South Asian: "Buffett says US, China will avoid acting ‘extremely foolish’ on trade, defends Wells Fargo"

South Asian source in Houston, Texas, The Jago Times reports:

Billionaire Warren Buffett said on Saturday it is unlikely that the United States and China will come to loggerheads on trade, and he thinks the countries will avoid doing “something extremely foolish.” Buffett, 87, and his longtime partner and fellow billionaire Charlie Munger, 94, also took pointed questions on Wells Fargo & Co, politics, guns, healthcare and their investment choices from shareholders, journalists and analysts at the Berkshire meeting in Omaha, Nebraska. Buffett defended Wells Fargo and its chief executive, Tim Sloan, in response to a question asking when Berkshire would ditch the bank, one of its largest common stock holdings. Many shareholders applauded the question. He said the bank committed the “cardinal sin” of incentivizing employees into “kind of crazy conduct,” for which US regulators imposed $1 billion in fines last month for lending abuses. “Wells Fargo is a company that proved the efficacy of incentives, and it’s just that they had the wrong incentives,” said Buffett. But he maintained that the bank is not “inferior” as an investment or morally to its main banking rivals. Berkshire owned $25.2 billion of Wells Fargo stock as of March 31, down 14 percent from the year-end as a series of scandals weighed on the bank’s reputation. Wells Fargo investors gave strong backing to the bank’s directors and executives on Tuesday, indicating confidence in its overhauled leadership to rebound.(06/05/2018)

Polish: "One billion dollar penalty for the Wells Fargo bank"

Chicago's Polish source Dziennik Zwiazkowy reports:

The Wells Fargo bank, based in San Francisco, was fined $1 billion for illegal banking practices on fees related to mortgage and car loans. This is the highest punishment in the US financial sector since the start of the Trump presidency. The bank was also obliged to return money to the affected customers as soon as possible. (20/04/2018)
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Infographic from Language Lines Solutions.

Spanish: "Wall Street falls after hike in US bond yields"

Miami's El Nuevo Herald reports:

Stock prices fell on Thursday after the rise in US interest rates shook world markets. Investors sold securities of technology and internet companies and the Nasdaq compound posted its biggest loss in three months. The solid reports on hiring and the industrial sector have caused bond prices to fall during the last two days, as brokers bet that the US economy will continue to grow at a pace close to today's. Sameer Samana, a strategist for the Wells Fargo Investment Institute, said that after months of positive economic data, brokers market bonds are selling because they have decided that yields are at a level too low to get a good profit for your investment. (04/10/2018)

African American: "Wells Fargo increases its commitment to Black home buyers"

African American source The Dallas Post Tribune reports:

In 2017, Wells Fargo announced a commitment to create 250,000 African American homeowners by 2027. In addition to lending $60 billion for home purchases over that 10-year period, the banking giant has committed to increase the diversity of its sales team, particularly African American home mortgage consultants. Further, bank officials said they’ve dedicated $15 million for initiatives focused on home buyer education and counseling for Black families. This commitment is only part of the efforts that Wells Fargo has made over the past year to show that it values customers of color, said Cerita Battles, the senior vice president and head of retail diverse segments at Wells Fargo Home Mortgage. By the end of 2017, Wells Fargo reported that it helped 23,161 African American families with $5.7 billion in home loans, which was a significant increase over the previous year and 99.7 percent of the bank’s first-year goal, despite a falling mortgage market, Battles said. The bank also dedicated more than $1.8 million in grants to support home buyer education and counseling for African American audiences, exceeding its first-year goal. Battles said the majority of support from that work comes primarily from three areas of the Wells Fargo Housing Foundation, including the National Housing Grant Program, the Homeownership Counseling Grant Program, and down payment assistance grants through NeighborhoodLIFT. “We are also supporting new initiatives like HomeFree-USA’s Center for Financial Advancement Program, which will offer financial education and expose students to the mortgage industry as a career option on the campuses of Historically Black Colleges and Universities (HBCUs),” Battles said. “And, the future holds great promise as we have several improvements that have been put in place for 2018, including doubling the amount of money dedicated to NeighborhoodLIFT.” (26/04/2018)
MIREMS' Guide to How Diversity Empowers Marketing
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Diversity Empowers Marketing: Automotive

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

Russian: "2018 Toyota C-HR: Corolla 'on drugs'"

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Russian print source from Chicago, Chicago News reports:

Previously, everything was simple. Take for example the Toyota Celica or even the existing Tundra! Now everything is turning into a set of abbreviations, especially in the Corolla department. Despite such bold decisions in terms of colours/forms, the company is taking the right steps to keep attention on its cars on the market. In such a crowded segment of the compact crossover, you need to offer not only the minimum price but also originality. The 2-litre engine 144 hp paired with a CVT gearbox, which helps to get adequate fuel economy figures - 27MPG in the city and 31MPG on the highway. It has a weight of about 3,300 pounds, which is enough (in terms of power) for the chassis (and this is what the competitor HR-V has big problems with). However, there is still a lot of noise from the motor and the road in the cabin. You will find that the 12v car outlet is only in the armrest and if you are using a Desch camera or a radar detector, the cable will have to be “pulled” through the entire cabin. Worst of all, the armrest does not even have holes for the same cable. The machine still opens and starts with a key. The rear seats are not exactly designed for adult passengers. There is not much luggage space (as it may seem) and not enough space in width for comfortable long trips in the rear because of the low roof and body shape. (03/06/2018)

Spanish: "Toyota must remove 2.4 million defective cars around the world"

Spanish source from Orlando, Florida Noticias Ya reports:

Toyota is recalling about 2.4 million hybrid cars worldwide that could stop while driving. The Japanese automaker said the recall affects about 807,000 Toyota Prius cars in the US. Toyota says that the defect occurs in rare situations, and has the result that the vehicle cannot enter a fail-safe driving mode in response to certain failures of the hybrid system. When this happens, the vehicle can lose power and stop. The automaker did not say if this had caused any accidents, injuries or deaths. Customers will be notified when their cars can be repaired, and dealers will apply a software repair for the Prius free of charge.
(05/10/2018)

Polish: "Changes to NAFTA have not ended the threat of tariffs on cars from the EU"

Online Polish source from Chicago, Dziennik Zwiazkowy reports:

The changes in the NAFTA agreement negotiated on Sunday will allow Mexico and Canada to avoid the threat of higher US tariffs on cars. However, such a threat has not disappeared from products exported to the US from EU countries. Both trade unions and car companies are not enthusiastic about the adoption of the USMCA agreement. The new agreement provides for an increase in wages for employees in the Mexican automotive industry so that they will be equal with wages in the US in this sector - 40 percent higher than the current average salary in Mexico. Such an increase in salaries will, of course, increase the cost of production in Mexico and may result in the exit of car manufacturers from this country. The USMCA agreement is also not a solution for such large manufacturers as Toyota USA, which imports the most important components to cars manufactured in the US from Japan and other countries. (03/10/2018)

Chinese: "Toyota is recalling more than 1 million of its hybrid vehicles worldwide over a potential fire risk"

New York's Chinese source World Journal reports:

Toyota announced a recall of around 1.03 million vehicles produced between June 2015 and May 2018. Of the 1.03 million, 554,000 are in Japan, 217,000 in North America and 219,000 in Europe.

Russian: "By its 50th anniversary, the Toyota Corolla has become even safer"

Russian source from Detroit, 7 Days Detroit reports:

The Toyota Corolla has always been considered a win-win for those who are looking for a reliable and safe car at a reasonable price. After all, 43 million buyers cannot be wrong. The Japanese automaker decided to celebrate the 50th anniversary of the Corolla, making it even more attractive and safer. In 2017, Corolla borrowed from the Prius, its environmentally friendly sister, the package of active safety tools Toyota Safety Sense P. In addition to a camera and a laser tracking system for road traffic, the car is equipped with a collision warning and pedestrian detection system with automatic braking, adaptive cruise control, a road marking tracking system and a rear-view camera. Also this year, a control system for "dead" zones was added. The Corolla received 5 stars again from the National Highway Traffic Safety Administration and was named exclusively safe by the Insurance Institute for Highway Safety. Its main characteristics are a four-cylinder engine with a displacement of 1.8 litres, 132 hp and 128 Nm torque. The car accelerates to 96 km / h in 10 seconds. Toyota knows what Corolla customers like best: comfort, reliability, economy. And they gave customers a great gift. (26/06/2018)

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Behind the Headline: Health concern for Somali women

10/25/2018

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Somali: The care of rheumatoid arthritis in Somali patients may be subject to implicit bias

Somali source Hiiraan from Canada reports:

Rheumatoid arthritis is a chronic inflammatory disease that can affect people of all ethnicities. There are no published studies that attempt to identify disease-specific characteristics of Somali immigrants. In this paper, Paul Waytz, MD, Andrew Forsberg, BA, and Abdi Mohamed, MBA, attempt to better categorize various aspects of rheumatoid arthritis int the Somali population. A database of 40 Somali patients with rheumatoid arthritis was compiled. Several cultural differences and other potential barriers emerged, including the possibility of implicit bias. Minnesota is home to the largest Somali population in the world outside of Somalia or refugee camps, with a population now approaching 40,000 residents by conservative estimates. The majority live in the Twin Cities. The current Minnesota population also reflects a substantial number of second-generation Somalis. During this review, it quickly became apparent that socio-cultural factors played an important role in the evaluation and management process, a role that might well be associated with implicit bias. The study demonstrates that the population of Somalis with RA is 98% female, distinctly different from the standard reported percentages of nearly 3:1, female to male. Furthermore, implicit bias may be just as unacceptable and harm just as much if not more than explicit bias. One of the authors suggests that one might also wonder if underlying reasons like financial issues, image, self-esteem, or the social expression of masculinity associated with the stress and mental health status of immigrants contributes to the observed disparity. Physician education and self-reflection are essential to solving serious problems with healthcare delivery. (16/10/2018).
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Behind the Headline:  Florida: A microcosm of US polarization

10/21/2018

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Miami's El Nuevo Herald reports:

The election of the governor in Florida: a microcosm of US polarization

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A charismatic black Democrat against a white, anti-immigrant Republican: Florida's run for governorship in the mid-term elections is a microcosm of polarized US policy, and perhaps a sign of what could happen in 2020. The Democrat is Andrew Gillum, a charismatic mayor who could become the first black governor. The opponent is Ron DeSantis, cut from the same populist cloth as Donald Trump. Both candidates are up against minor scandals already, and the polls have them in a tie. They represent two very different ends of the ideological spectrum. And Florida's diverse population encapsulates the divisions of current US policy. The generational changes in voting patterns are seen clearly in this race. DeSantis has been endorsed by Trump, but "the Hispanics always have an ace up their sleeve." The "Puertorican Factor" is explained, discussing the large number of new Puerto Ricans in Florida whom DeSantis is chasing for votes—acknowledging that the Cubans in Florida helped Trump win the state. (05/10/2018)
MIREMS is following Florida's race for governor as told by the State and the Country's multilingual and multicultural media. Bringing unique and valuable voices to the debate.
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Florida Elections: The Power of the Minority Vote

10/15/2018

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People of color are expected to make up a majority of the US population by 2044, according to American Progress Action, but particularly now race and ethnicity make a big difference in election outcomes. One-third of Florida’s registered voters are nonwhite, so for candidates trying to win in the Sunshine State—where the electorate might be the most diverse in the nation—demographics could be the key to determining the winners of the 2018 elections for US Senate and governor.
 
As people from all over the world are pouring into Florida, the state’s voting population is changing and becoming more diverse. Florida’s registered voters are 64 percent white, 16 percent Hispanic, and 13 percent black, although Hispanics have lower turnout, and black voters have higher turnout, making them about equal.
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In Florida, democratic registered voters are 48 percent white, 29 percent black and 17 percent Hispanic. Among Republican registered voters, 83 percent are white, 1 percent black and 11 percent Hispanic. It turns out that Democrats are losing votes due to non-Hispanic white voters, while Republicans are not in favor among minority voters, particularly Hispanics (Hispanics in Florida accounted for 4.3 million (8 percent) of the U.S. Hispanic population).
 
Currently, the parties are about even in Florida, with 37 percent of voters registered as Democrats, 35 percent as Republicans and 28 percent not registered in a party. Florida’s largest media market in terms of registered voters is the Tampa Bay market (24% of all registered voters), followed by the Miami market (21%).
 
In Miami-Dade, 72 percent of registered Republican voters are Hispanic.

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There are 36 races for governor this year. According to the New York Times article, not one of the Republican candidates is black or Hispanic, while Democrats this year have nominated black, Hispanic and Native American candidates in Florida, Arizona, Georgia, Idaho, Maryland and elsewhere. Andrew Gillum, Florida’s governor candidate from the Democratic party, tweeted on Sept. 20: “Our country’s diversity is our strength, and immigrants are so important in Florida.” In the meantime, several Republican leaders have come forward saying that some prospective minority candidates don’t want to defend President Trump for his offensive language on race or don’t want to be aligned with his party.

MIREMS is following along with Florida’s tight race for governor as is most of the country. We’ll be sharing stories from the country’s Ethnic Media about the race. Stay tuned for more.
 
 
 
Written by Lina Katrin


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Behind the Headline: Muslim candidates light the spark

10/1/2018

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Muslim-American women seek to represent changing face of US in Congress

A daily Somali source from Ottawa, Canada Hiiraan reports:

A very late election night victory rally in Michigan for candidate Rashida Tlaib on August 7, followed a week later by an election night victory rally in Minnesota for candidate Ilhan Omar, marked an inflection point in American politics. The two, both Democrats, are the first Muslim-American women to win a congressional primary election. With at most token opposition in the November 6 general election, they are virtually assured of seats in the U.S. House of Representatives next January. Their historic breakthrough comes as a record number of Muslim-Americans have entered national politics, in part to protest the Trump administration’s immigration and border security policies, including an executive order upheld by the Supreme Court restricting travelers from five majority-Muslim countries. Tlaib is the daughter of Palestinian immigrants who left the West Bank in the 1970s to settle in Detroit, where Tlaib was born and raised. Omar was born in Somalia, but fled to a refugee camp in Kenya before reaching the large Somali community in Minneapolis. Once elected, she would succeed Keith Ellison, the first Muslim-American to be elected to Congress as well as the first member of Congress born on the African continent. Both women come from families shaped by war and have dealt with hostility and bigotry toward their religion from both political parties. They are part of a progressive wing of the Democratic Party hoping to take control of the House in the November midterm elections. Tlaib and Omar say they are determined to have a voice in the national debate over immigration, border security and election integrity, among a multitude of issues that have captured their interest. (25/09/2018)
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