MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.
African American: "P&G's Marc Pritchard: 'We are reinventing the agency models to get the best creativity'"
Baton Rouge's Weekly African American source The Drum reports:
P&G chief marketing officer Marc Pritchard says the company's new dedicated agency – which will break ground by bringing talent from competing holding groups together under one roof – will improve not just the company's bottom line but also its creative output. The 'People First' agency will operate from P&G’s New York office, led by Andrea Diquez, chief executive of Publicis Groupe's Saatchi & Saatchi. It will combine Publicis talent with that of WPP and Omnicom to work on P&G's North American fabric care brands including Ariel, Tide and Gain. Speaking to The Drum in the wake of the shock announcement, Pritchard reveals how the model came to be – and how he anticipates it will function. "What we are now doing is reinventing the agency models so we can get the absolute best creativity and do it in a way that will grow our brands and the business of our agencies as well," he says. "We see this as a joint value creation opportunity." (10/04/2018)
Chinese: "Facebook and Instagram outlined the steps they have taken to prevent drug sales"
New York's Chinese web source World Journal reports:
There are a lot of hashtags relating to painkillers, opioids and addiction, among others. Thousands of pictures show people being addicted to these drugs, showing off their party life, etc. Users can find drugheads and their posts easily - this is Instagram's algorithm for ads. Next to these ads, there are posts from brands including Target, Chase, P&G, et cetera. (27/09/2018)
African American: "P&G – not the first brand to attempt WTF trademarking"
The Drum a weekly African American source from Baton Rouge reports:
Procter & Gamble’s attempt to connect with a millennial audience by trademarking acronyms such as WTF, LOL and NBD has raised eyebrows, but the practice of laying brand claim to everyday slang is not as unusual as it may seem. P&G has filed to trademark LOL (laugh out loud), WTF (what the fuck), NBD (no big deal) and FML (fuck my life). Initially reported in AdAge, the news has drawn the attention of global outlets such as the BBC and Bloomberg, which have questioned if owning such colloquialisms will really entice a younger customer base. David Born, director of entertainment licensing firm Born Licensing, agrees that P&G’s interest in the acronyms is driven by a millennial targeting strategy that a number of brands are actively undertaking. "This also appears to be the reason why we are seeing emojis almost everywhere we turn, whether on products or in advertising,” he said. “We recently worked with Just Eat who licensed emojis as part of their Real Reviews campaign, and have a number of other advertisers that have shown interest in using emojis as a way to communicate with their target audience." (24/08/2018)