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Diversity Empowers Marketing: Entertainment Industry

10/31/2018

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MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.

Spanish: "Walt Disney donates $ 1 million to help those affected by Hurricane Michael"

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Orlando's Spanish source Noticias Ya reports: 

The Walt Disney company is contributing $ 1 million to help in the restoration efforts in the Gulf Coast region of Florida and other areas affected by Hurricane Michael. The donation will support disaster response and recovery efforts through the Florida Disaster Fund administered by the Florida Volunteer Foundation. "Families and communities affected by this devastating hurricane need our help as they begin to rebuild," said Robert A. Iger, President and CEO of The Walt Disney Company. In addition to the Disney donation, the contributions of Disney employees to eligible aid and recovery organizations will be matched dollar-for-dollar by Disney employees: a program of the Walt Disney Company Foundation. Disney works continuously with numerous nonprofit organizations in emergency preparedness efforts, including sharing information to save lives with families before and during emergencies, having supplies ready to respond to natural disasters and providing resources to activate large-scale responses in the event of a disaster. (05/10/2018)

Chinese: "Disneyland plans to get rid of benches"

Chinese source World Journal in New York reports:

Disneyland California said in its latest statement that, due to the large number of visitors per day, they plan to get rid of benches to address the problem of overcrowding. The move received a lot of criticism from visitors. Twitter user @BenPaddon tweeted: "I love Disneyland, but thanks to the bench removal I can no longer attend without also renting a wheelchair or scooter. So this means I just won't be going." (29/09/2018)

Russian: "Walt Disney World tickets will now be priced differently"

New York's Russian source, America RU, reports:

Representatives of the Walt Disney World Resorts in Florida unveiled on Monday a new rate plan, according to which the admission to the park may fluctuate depending on the time of day and season. Starting on October 16, the price of a one-day ticket to the amusement park will vary from $109 to $129. Representatives of Walt Disney World said that the new price will be based on demand - it will be highest during peak times of the day and during the holiday season. These changes are designed to simplify the booking process, give guests more opportunities to purchase tickets to the park and help them plan their vacation, informed a Disney park press release. Those who want to buy tickets will also get access to an interactive online calendar that shows the price level depending on the date. (25/09/2018)

South Asian: "Netflix stock tops Disney in market value for first time"

South Asian source in Houston, The Jago Times reports:

Netflix’s stock market value ballooned to a record $153 billion on Thursday and eclipsed Walt Disney Co for the first time, making it the world’s most valuable entertainment company, following a monumental shift by viewers away from cinemas and cable television. Lifted by a blitz of original programs and 125 million global subscribers, some of whom have given up cable television packages, Netflix’s stock has surged 80 percent so far in 2018, more than any other company in the S&P 500. Since Netflix’s initial public offer in 2002, when it was a mail-order DVD service, its shares have surged nearly 33,000 percent. It has also become a must-own stock for Wall Street investors, alongside Apple, Amazon.com, Alphabet, and Facebook. Netflix’s stock was up 2.3 percent on Thursday, at $352.90, in line with the median price target of analysts covering the Los Gatos, California company, according to Thomson Reuters data. The most optimistic analyst price target would put Netflix’s stock market value at $182 billion.
(25/05/2018)
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