MIREMS works to make diverse voices accessible by providing translated summaries of web, print, ratio and TV news, advertising and advertorials.
Polish: "Beer saved a suicidal man"
Polish source Dziennik Zwiazkowy from Chicago reports:
Beer has always brought people closer to each other, but it can even save a life - as a beer truck driver found out when he saw a man from Chicago, ready to jump from a bridge in Minnesota. When they saw the man, two truck drivers called 911, and one of them named Kwame Anderson started to talk to the man, who refused any form of help until the driver offered him to talk about his problems over a six-pack of Coors Light - the beer brand he was delivering. The Saint Paul police congratulated Anderson on the heroic attitude that saved the Chicago’s man life - with the help of beer. (21/08/2018)
African American: "Coca-Cola plays its part in plastics fight with ‘reverse’ vending machines"
African American source from Baton Rouge, Louisiana reports:
Coca-Cola has teamed up with theme park operator Merlin Entertainments to launch a new breed of reverse vending machine, which offers discounts in exchange for plastic bottles over the summer. It is hoped the tech will incentivise families to recycle after the soft drink giant commissioned research that established 64% of Britons would recycle while out and about if rewarded for their good deed. Jon Woods, general manager of Coca-Cola Great Britain, said: “This is just one of the actions that we’re taking to play our part in achieving a World Without Waste. We buy more recycled plastic in the UK than any other company and we are in the process of doubling the recycled plastic in all our bottles from 25 per cent to 50 per cent by 2020. "We’re also running television campaigns encouraging people to recycle, putting clear recycling messages across all of our packs and we’re supportive of new interventions, such as deposit return schemes, to see if they improve recycling rates.” Last year Coca-Cola launched its sustainable packaging strategy, which led to clearer on-pack recycling messaging on its bottles. (25/07/2018)
Spanish: "The war 'against drugs', the inquisition of the twentieth century?"
Alejandro A. Tagliavini writes for Miami's El Nuevo Herald:
The author says that the war on drugs was similar to the inquisition and wars of the last century, saying that capitalism was a driving force and that 200,000 have died in Mexico alone in the war on drugs. As Canada legalizes Cannabis, cannabis companies like Tilray have shot up in the stock exchange. The multinationals of soft drinks and alcoholic beverages have great interest in these cannabis companies, such as Constellation Brands - manufacturer of Corona beer - which ended up paying $3,8 billion for 38 percent of Canopy Growth. Coca-Cola and Diageo are evaluating cannabis investments. Peter Thiel, founder of PayPal and owner of Tilray, invested in a factory of cupcakes made with cannabis, Goodship, and in cosmetics made with the same ingredient, Marley Natural. This boom is happening despite recreational consumption being prohibited - except in states like California. There is a conviction that this restriction will be lifted. Canada is legalizing marijuana use in October, following the steps of Uruguay. There are great expectations that the US will be next. Many specialists affirm categorically that cannabis produces very serious side-effects, so that we shouldn't encourage its consumption but minimize it and monitor those people who consume it. And for this nothing worse than war, nothing worse than the violence that always ends up aggravating things, making it clear that it is not necessary for the authorities to be effective. Quoting the winner of the Second World War, the Vatican is still alive and has great authority in the world, while the USSR and the Berlin Wall have disappeared without war. In the future, the war "against drugs" will probably be seen as the inquisition of the 20th century. (02/10/2018)
South Asian: "Coca-Cola earnings climb amid rising cost pressures"
South Asian source from Los Angeles Siliconeer reports:
Cola reported higher profits Wednesday following a stronger soda performance in its home North American market, where it recently enacted price increases due partly to US tariffs on aluminum. Net profit at the soda giant jumped 69 percent to $2.3 billion following lower tax expenses. Revenues fell 12 percent following the sale of bottling assets to franchisees. Results were boosted in North America after Coca-Cola revamped its Coke Zero brand and introduced new flavors of Diet Coke, as well as smaller package sizes of soda and other beverages. The moves were in response to eroding consumer demand for conventional carbonated drinks due to health and obesity concerns in the US and other markets. “Consumers are buying more beverages but they are buying it because of diversity,” chief executive James Quincey said on a conference call. (25/07/2018)
Spanish: "This is what happens to a child's body every time you give them Coca-Cola"
El Diario, a Spanish source from New York reports:
Coca-Cola is not recommended for children. If Coca-Cola is harmful for an adult, it can be even worse for a child. Any pediatrician, dental care worker and anyone with common sense knows that the drink can cause serious damage to a child's body. Still, sodas are part of the daily diet of thousands of families around the world and some babies even drink pop or sugary drinks in their bottle. The pharmacist Niraj Naik, known for contributions on nutrition on 'The Renegade Pharmacist,' described the effects of a can of Coca-Cola on the body. In the first 10 minutes, the body gets ten teaspoons of sugar, 100% of the daily requirement for an adult. So much sugar makes it more likely a child will become obese. The aspartame in the sugar-free version is also potentially harmful to children under 3. After 20 minutes, the sugar rush causes a spike in insulin, which can contribute to insulin resistance. At 40 minutes, the caffeine causes a higher blood pressure and heart rate. At 45 minutes, the body produces dopamine, which produces effects similar to heroine. At 60 minutes, the phosphoric acid combines with magnesium, zinc and calcium in the intestines, which leeches minerals out of the body and can cause bones and teeth to become weaker in a child. After an hour, the sugar low can make the person irritable. (13/08/2018)