"Multilingual and ethnic media for those who need to know."
What is ethnic media?
Ethnic media, also called cultural or multicultural media, consists of media sources that self-define as representing minority communities in terms of language, ethnicity, customs, cultures or religious beliefs. In American cities, they serve a substantial segment of the population, mostly descendants of immigrants or newcomers themselves, who are still closely connected to their cultural and ethnic roots while living in the US. Although it is sometimes in English, most cultural media is published or broadcast in other languages.
How does it impact the media scene?
Multilingual media is often overlooked and excluded from regular media monitoring lists, although it can provide valuable informational access to a huge demographic segment that transitions from permanent residency to citizenship and from needs to contributions to the Canadian economy and society. The main impact of ethnic media lies in the fact that it is often produced in languages other than English and, therefore, is not accessible for those outside a certain language group.
Why monitor multilingual ethnic media?
Can you afford not to? Multilingual media impacts a sizable portion of the population (newcomers and descendants of immigrants) and reflects their emerging opinions and trends. Simple demographics predict increasingly larger constituencies of foreign-born citizens who think and speak in their mother tongues. In addition, it gives access to information which foreshadows or does not reach mainstream sources.
What benefits/results does media monitoring provide?
Media monitoring provides a daily, weekly, or monthly public opinion poll, demonstrating what issues, concerns, individuals, or events were of interest to the general public in the stated period. Ethnic media monitoring offers the same information from a perspective belonging to certain ethnic/language groups.
As a result, companies, opinion makers, government and non-profit organizations can assess their own media presence, analyze how the opinions expressed vary from one ethnic group to another, research current consumer trends, and ultimately consider this information when developing or modifying their communications strategies and public relations activities.
How many ethnic media sources and languages do we monitor?
Our inventory of sources runs to around 1,200, including specialized publications such as directories. They are spread across more than 30 language and cultural groups, the top ones being Spanish, African American, Chinese, Arabic and Southern European. Our language and media lists are regularly extended, depending on the number of newly emerged ethnic media sources and the increase in population of certain ethnic groups.
For more information see our Media List.
What form do our media monitoring reports come in?
See Our Services.
Ethnic media, also called cultural or multicultural media, consists of media sources that self-define as representing minority communities in terms of language, ethnicity, customs, cultures or religious beliefs. In American cities, they serve a substantial segment of the population, mostly descendants of immigrants or newcomers themselves, who are still closely connected to their cultural and ethnic roots while living in the US. Although it is sometimes in English, most cultural media is published or broadcast in other languages.
How does it impact the media scene?
Multilingual media is often overlooked and excluded from regular media monitoring lists, although it can provide valuable informational access to a huge demographic segment that transitions from permanent residency to citizenship and from needs to contributions to the Canadian economy and society. The main impact of ethnic media lies in the fact that it is often produced in languages other than English and, therefore, is not accessible for those outside a certain language group.
Why monitor multilingual ethnic media?
Can you afford not to? Multilingual media impacts a sizable portion of the population (newcomers and descendants of immigrants) and reflects their emerging opinions and trends. Simple demographics predict increasingly larger constituencies of foreign-born citizens who think and speak in their mother tongues. In addition, it gives access to information which foreshadows or does not reach mainstream sources.
What benefits/results does media monitoring provide?
Media monitoring provides a daily, weekly, or monthly public opinion poll, demonstrating what issues, concerns, individuals, or events were of interest to the general public in the stated period. Ethnic media monitoring offers the same information from a perspective belonging to certain ethnic/language groups.
As a result, companies, opinion makers, government and non-profit organizations can assess their own media presence, analyze how the opinions expressed vary from one ethnic group to another, research current consumer trends, and ultimately consider this information when developing or modifying their communications strategies and public relations activities.
How many ethnic media sources and languages do we monitor?
Our inventory of sources runs to around 1,200, including specialized publications such as directories. They are spread across more than 30 language and cultural groups, the top ones being Spanish, African American, Chinese, Arabic and Southern European. Our language and media lists are regularly extended, depending on the number of newly emerged ethnic media sources and the increase in population of certain ethnic groups.
For more information see our Media List.
What form do our media monitoring reports come in?
See Our Services.